This is where
leaders become
brilliant speakers.
This is where leaders become brilliant speakers.
TRUSTED BY…
Speaking is where fear shows up first.
Sound is where power leaks—or collects.
Leadership is actually audible.
Permission inc. works with leaders and Teams to transform how they show up when it matters most. Together, We change how power is held and heard.
Light up your audience. Drive real change.
Light up your audience. Drive real change.
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Bring SAMARA
In to speak
Samara Bay, Founder and CEO, Permission Inc.
LIGHT UP your audience.
LEAD THE FUTURE.
Most leaders don’t struggle with ideas.
They struggle with translation—carrying their intelligence, values, and decisions into moments where the stakes rise and all eyes are on them.
At scale. Under pressure. In public.
Too often in those moments, the very qualities that make someone a strong leader get flattened or hidden. And the opportunity is lost.
This work is about changing that.
Permission Inc. partners with leaders and teams to transform how they show up when it matters most—not just in talks and pitches, but in meetings, decisions, and the conversations and moments of influence that shape culture.
We work with words, yes. And also with the nervous system and care behind them.
Structure and spirit. Practicals and power.
Together, we create the conditions for leaders to speak—and lead—with both authority and humanity in this chaotic world.
So people trust you.
So teams align.
So ideas land and move.
Not because you performed confidence or controlled the narrative—but because you sounded like yourself, with power.
“Samara is a brilliant, compassionate and masterful storyteller and cheerleader who's helping people find and/or reclaim their power in all facets of their lives.”
– Shannon Watts, Founder of Moms Demand Action
#1 Bestseller
in women in business & public speaking
Permission to Speak is an invitation to reimagine what power sounds like. Part practical guide, part love letter to your voice, it gives you the tools to make public speaking feel natural, joyful, and powerful.
Academy Award-nominated actress and client Rachel McAdams calls it "funny, surprising, stirring, and so important!"
Now available in 15+ countries and 5 languages.
seen and heard…
Recent conversations WITH COOL PEOPLE
What people are saying…
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"Samara's session had the highest rating over our two-day Lead On Conference. Attendees used words like 'valuable, relevant, inspirational, and energetic.' I would add 'entertaining'! Samara gave us a real user’s manual on how to be heard."
– Fred Cook, Director, USC Annenberg Center for PR
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“Extraordinary. The most fun I’ve ever had prepping for anything, but also the easiest. I felt so relaxed, Samara—you sprinkled some dust on me!”
– Rachel McAdams, Oscar-nominated Actress
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"Samara’s unique perspective was eye-opening for our employees that do not speak English as a first language. Her magnetic gift for storytelling really takes you on a self-awareness journey that makes you want to listen with more intention and pump up your own volume.”
– Georgianne Ocasio, Sr. Director, Corporate & External Affairs, NBCUniversal Telemundo Enterprises
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“Working with Samara was a total gamechanger. I went to one of the best business schools in the country. But you know what they don’t teach? How to show up in a pitch meeting with a story that reveals your heart. Or how to own your voice. Or how to speak so investors lean in. Samara’s coaching was an essential piece of my company’s success story.”
– Hannah Diop, Co-Founder, with Issa Rae, Sienna Naturals
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“Samara was incredible. We hoped she would help a cohort of corporate climate influencers develop confidence as speakers. But what she actually did was show us how to mute the self-doubt and imposter syndrome, and teach us to relish the elements of our communication that make us unique and authentic—the kind of qualities that we want from our leaders.”
– Lucy Piper, Director, WorkforClimate
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"Samara’s workshop truly got 125 colleagues buzzing. Her framing on public speaking and on using our voices better is inspiring, fresh, instantly applicable, and literally exactly what the world needs now. One of my favorite AHA moments: Samara suggested that what matters when we speak is caring out loud. We all need to bring that approach to work."
– Andrea Rothschild, Strategic Advisor, Hill+Knowlton Strategies Global
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“Samara’s session was so insightful and uplifting. The feedback from our Women’s Group was outstanding! We’ve had many speakers –internal and external over the last 18 months–and this was by far the most well received!”
– Cheryl Dooley, Vice President, HR, Thyssenkrupp
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"You are truly a magical instructor and facilitator. You stretched us in the most productive ways. When the work felt difficult, you would hold up a mirror for us to be able to see ourselves—reminding us of things we had said or written, as a way to stoke the little fire burning inside our bellies. I love the work you are doing. And I love that I get to continue to float around in this shared, sacred, solar system with you."
– Alina Caceres, Healthcare Leader
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“I walked away from Samara's workshop with clarity: when we stand before investors we bring more than ideas; we bring a revolution. Our pitches are not serenades of conformity, but roars of defiance. We are the mischievous minds presenting solutions to big problems. We are humanizing.”
Isabell Springer, Founder and Psychotherapist
